Where co-pilot brings most value

Churned’s Co-Pilot is an AI assistant that helps you target the right users with the right actions—automatically, without manual effort.

Preventing Customer Churn

The most immediate and measurable value of Co-Pilot lies in churn reduction. Co-Pilot analyzes behavior patterns and flags users who are likely to cancel — before they do.

Example signals:

• Skipping multiple foodbox deliveries

• Drop in reading time for digital content

• Lack of engagement with email or WhatsApp

With Co-Pilot, you can automatically trigger retention campaigns (email, WhatsApp, CRM tasks) tailored to each risk profile.

2. Automating Engagement Flows

Manually setting up lifecycle emails or targeting segments is time-consuming. Co-Pilot simplifies this with automated journeys built on intelligent triggers.

Common flows include:

• Welcome/onboarding sequences

• Reactivating inactive users

• Triggering reminders after product usage drops

You set the logic once — Co-Pilot handles the rest and continuously learns what works.

3. Delivering the Next Best Action (NBA)

Not sure whether to send an email, offer a discount, or wait? Co-Pilot tests these actions across user segments and prioritizes the one most likely to succeed.

How it works:

1. Tests multiple actions (exploration phase)

2. Learns from outcomes (email opens, reorders, upgrades)

3. Automatically prioritizes the best-performing action for future users

Result: higher conversion rates with less guesswork.

4. Increasing Customer Value

Co-Pilot doesn’t just help reduce churn — it also finds opportunities to upsell or cross-sell based on user behavior.

Examples:

• Upselling a premium box to frequent foodbox users

• Suggesting a subscription upgrade to highly engaged readers

• Recommending add-ons or extras based on purchase history

These flows are fully automated and optimized over time.

5. Continuous Experimentation & Learning

Unlike static journeys, Co-Pilot continuously improves its logic through A/B testing and reinforcement learning.

What this means:

• Your flows get smarter every day

• Winning messages, channels, and timings are automatically favored

• You can stop guessing what works — Co-Pilot learns it for you

6. Clear Impact & KPIs

Every action Co-Pilot takes is trackable — giving you visibility into:

• Retention rate improvements

• Offer redemption/conversion rates

• Upsell revenue uplift

• Flow-level performance (what works, what doesn’t)

These insights help you make data-driven decisions and justify ROI to stakeholders.

Examples

Industry-specific value Co-Pilot delivers:

For Publishers:

• Re-engaging readers who haven’t opened emails

• Promoting premium content upgrades

• Reducing churn for trial users

For Foodbox Companies:

• Preventing cancellations after skipped orders

• Driving upsells with premium meals

• Re-activating past subscribers with win-back offers