# Feedback Loop After First Box

Trigger:

* Customer received first delivery

Actions:

* Email survey 2 days after delivery
* WhatsApp with 3 emoji-style review options
* Trigger CS follow-up if NPS < 7

NBA Logic:

* Tests tone/channel of post-delivery messages
* Prioritizes best survey channel

KPIs:

* Survey completion rate
* Avg. NPS for new users
* Churn in next 30 day


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