Feedback Loop After First Box

Trigger:

• Customer received first delivery

Actions:

• Email survey 2 days after delivery

• WhatsApp with 3 emoji-style review options

• Trigger CS follow-up if NPS < 7

NBA Logic:

• Tests tone/channel of post-delivery messages

• Prioritizes best survey channel

KPIs:

• Survey completion rate

• Avg. NPS for new users

• Churn in next 30 day