# Upselling Green Energy or Add-Ons

Trigger\
Customer has consistent usage + high engagement score (e.g. reads energy insights, low support tickets).\
Segment: “High Engagement, Upsell Ready”

Action Flow Options\
Co-Pilot rotates and measures success of:

* Email promoting green energy upgrade (e.g. solar, wind)
* WhatsApp message: “Offset your footprint with €1/week?”
* App push with add-on (e.g. energy tracking tools, smart home options)
* Wait step (control group)

Co-Pilot Exploration\
Tests messages → Learns what leads to higher acceptance of green products or upsells → Focuses future nudges on winning strategies.

Next-Best-Action Push\
Top-performing upsell action sent via CRM or marketing tools with:

* Personalization (e.g. “based on your usage, you’d save 7kg CO₂”)
* Optimized timing
* Upsell funnel tracking integration

KPIs Tracked

* Upsell conversion rate
* Revenue uplift per user
* Click/open rate
* Long-term retention of upgraded customers


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