Upselling Green Energy or Add-Ons

Trigger Customer has consistent usage + high engagement score (e.g. reads energy insights, low support tickets). Segment: “High Engagement, Upsell Ready”

Action Flow Options Co-Pilot rotates and measures success of:

• Email promoting green energy upgrade (e.g. solar, wind)

• WhatsApp message: “Offset your footprint with €1/week?”

• App push with add-on (e.g. energy tracking tools, smart home options)

• Wait step (control group)

Co-Pilot Exploration Tests messages → Learns what leads to higher acceptance of green products or upsells → Focuses future nudges on winning strategies.

Next-Best-Action Push Top-performing upsell action sent via CRM or marketing tools with:

• Personalization (e.g. “based on your usage, you’d save 7kg CO₂”)

• Optimized timing

• Upsell funnel tracking integration

KPIs Tracked

• Upsell conversion rate

• Revenue uplift per user

• Click/open rate

• Long-term retention of upgraded customers