🔢Understand health

Read the health of your customer base and understand why it moves

Step 1 of the Churned journey. Every day Churned scores every customer and turns the result into the dashboards below. This section explains what you see on each screen and defines every metric once.

Screens

• Home Dashboard: the KPI tiles, with the Subscriptions and NGO variants.

• Customer Page and Donors page: one customer at a time, with scores, drivers and history.

• Segments Page and Users Page: RFM and RFV segments and custom segments.

• CSM Page: the account list for customer success managers.

• Technical Dashboard: trends and segment comparisons.

• Model insight: feature importance and churn per health score.

Definitions

• Metrics: one definition per metric, with a page per vertical that maps the vocabulary.

• Definitions: textbook meaning versus Churned's interpretation of churn, MRR, ARR, active and new customers.

• RFV-Model Segment - Best Practices: what to do per segment, per vertical.

The models that produce these numbers are described in Models. The next step is Build audiences.