# Reactivating Disengaged Energy Customers

Trigger\
Customer hasn’t logged into their account or opened energy usage/billing emails in the last 45 days.\
Segment: “Disengaged”

Action Flow Options\
Co-Pilot randomly selects and tracks the effectiveness of different actions:

* Email with personalized energy usage insights or savings tips
* WhatsApp message offering support or mobile login link
* Push notification reminder to review bill (if app installed)
* Wait step (control)

Co-Pilot Exploration\
Actions are rotated → Co-Pilot measures re-engagement and interaction → Prioritizes best-performing message for future inactive users.

Next-Best-Action Push\
Winning action is delivered to CRM or marketing tool (Customer.io, Klaviyo, etc.) with:

* Personalized subject lines (e.g. “Your energy usage is down 12%!”)
* Optimized send time (based on historical opens)
* Channel preference (email vs WhatsApp)

KPIs Tracked

* Re-engagement rate (logins or clicks within 7 days)
* Channel engagement (open, CTR)
* Dashboard or billing page visits
* Long-term retention improvement


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