Reactivating Disengaged Energy Customers
Trigger Customer hasn’t logged into their account or opened energy usage/billing emails in the last 45 days. Segment: “Disengaged”
Action Flow Options Co-Pilot randomly selects and tracks the effectiveness of different actions:
Email with personalized energy usage insights or savings tips
WhatsApp message offering support or mobile login link
Push notification reminder to review bill (if app installed)
Wait step (control)
Co-Pilot Exploration Actions are rotated → Co-Pilot measures re-engagement and interaction → Prioritizes best-performing message for future inactive users.
Next-Best-Action Push Winning action is delivered to CRM or marketing tool (Customer.io, Klaviyo, etc.) with:
Personalized subject lines (e.g. “Your energy usage is down 12%!”)
Optimized send time (based on historical opens)
Channel preference (email vs WhatsApp)
KPIs Tracked
Re-engagement rate (logins or clicks within 7 days)
Channel engagement (open, CTR)
Dashboard or billing page visits
Long-term retention improvement
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