Welcome to Churned!

Welcome! We’ll guide you step by step to get started with Churned — with your CSM by your side. Let’s go!

🚦 Your Onboarding Flow (Step-by-Step)

We’ve broken onboarding into 6 simple stages. Here’s what you can expect:

1. 🎯 Kick-off Call: Getting to Know Each Other

We’ll kick things off with a quick intro meeting — just to align on your goals, get to know your business, and map out what success looks like for you.

What we’ll cover:

• Your biggest churn or retention challenges

• Your goals & KPIs

• Who’s involved on your side

• Timeline, tools, and how we’ll work together

It’s all about making sure we’re on the same page before we dive in.

2. 🛰️ Data Discovery: Finding the Right Signals

Next, we’ll explore your data setup together. Don’t worry — you don’t need to have everything figured out right away.

What we’ll do:

• Go through your available data sources (CRM, billing, product usage, etc.)

• Help you fill out our variable list (we promise it’s not scary)

• Answer any technical questions about your data

The goal here is to figure out what signals we can use to predict churn — and make sure they’re all in the right shape.

3. 🌐 Connecting the Dots (aka Your Data)

Once we know where your data lives, we’ll connect it to Churned.

You can use:

• A direct integration (e.g., Segment, Snowflake, BigQuery, Salesforce, Stripe)

• A secure data upload

• Or your own custom setup (we’re flexible)

We’ll guide you or your tech person through it — no guesswork involved.

4. 🔍 Validating Your Data

Before we start modeling anything, we’ll check your data to make sure it’s clean and usable.

Things we look for:

• Are all customer IDs consistent?

• Are key fields (like churn date or subscription plan) complete?

• Any formatting issues?

If something’s off, we’ll help you fix it. This step makes sure we’re building on solid ground.

5. 🧠 Modeling & Insights

Here’s where the real fun begins. Once everything’s connected and validated, we’ll generate your first churn prediction model.

What you’ll get:

• A live dashboard with key churn risk scores

• Insight into which customers are most at risk — and why

• An overview call to walk through everything together

We’ll also refine the model as needed based on your feedback and data quality.

6. 🧪 A/B Testing & Activation

Now it’s time to take action — and see the impact.

We’ll help you set up:

• A/B tests for different retention strategies

• Targeted flows (like win-back emails or loyalty offers)

• Real-time alerts based on churn risk

Our AI will suggest the best next steps — and you’ll start seeing results.

💡 Pro tips:

• You don’t have to be a data expert — that’s why we’re here for.

• Ask questions. We’re always happy to hop on a quick call.

• Use the Help Center or reach out to your CSM if you ever get stuck.

🎉 That’s It — You’re On Your Way!

We’re thrilled to have you with us, and we can’t wait to see what you do with Churned. This is just the beginning of reducing churn and building stronger, longer-lasting customer relationships.

Got questions right now? Just shoot us a message at [email protected] or ping your CSM.

Let’s get started. 🚀