# Start with Churned

{% stepper %}
{% step %}

### 🎯Kick-off Meeting

* Introduction
* Approach & Goals
* Technical Questions
* Timeline & Next Steps
  {% endstep %}

{% step %}

### 🛰️Data Discovery 

* Gain insight → Data sources
* Clarifying Data
* Start of Integration
  * Fill out variable list
  * Database?
* Achieve accurate data mapping
  {% endstep %}

{% step %}

### 🌐Data Connection

* General Guide Lines
* Onboarding manuals → Industry based
  {% endstep %}

{% step %}

### 🔎Data Validation

* Ensuring data → Clean & accurate
* Setting foundation of reliable model
* Data check
  {% endstep %}

{% step %}

### 🌀Model Analysis and Improvement

* Making sure all data is correct 
* All required data has been send
  {% endstep %}

{% step %}

### 🔬A/B Testing

* A/B → AI
* Next-best-action plan
* Retention plan (flows)
  {% endstep %}
  {% endstepper %}