Welcome Journey for New Subscribers

Trigger:

• Email or paid subscription just started

Actions:

• Series of 3 emails introducing top sections

• WhatsApp reminder to download the app

• Trigger CRM task if inactive after 7 days

NBA Logic:

• Optimizes step-by-step engagement

• Tracks drop-off and retention

KPIs:

• Onboarding completion rate

• App install rate

• Retention at day 30