> For the complete documentation index, see [llms.txt](https://docs.churned.io/churned-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.churned.io/churned-docs/co-pilot/use-cases/use-cases-library-co-pilot/publishers/welcome-journey-for-new-subscribers.md).

# Welcome Journey for New Subscribers

Trigger:

* Email or paid subscription just started

Actions:

* Series of 3 emails introducing top sections
* WhatsApp reminder to download the app
* Trigger CRM task if inactive after 7 days

NBA Logic:

* Optimizes step-by-step engagement
* Tracks drop-off and retention

KPIs:

* Onboarding completion rate
* App install rate
* Retention at day 30