# Welcome Journey for New Subscribers

Trigger:

* Email or paid subscription just started

Actions:

* Series of 3 emails introducing top sections
* WhatsApp reminder to download the app
* Trigger CRM task if inactive after 7 days

NBA Logic:

* Optimizes step-by-step engagement
* Tracks drop-off and retention

KPIs:

* Onboarding completion rate
* App install rate
* Retention at day 30