Welcome Journey for New Subscribers

Trigger:

  • Email or paid subscription just started

Actions:

  • Series of 3 emails introducing top sections

  • WhatsApp reminder to download the app

  • Trigger CRM task if inactive after 7 days

NBA Logic:

  • Optimizes step-by-step engagement

  • Tracks drop-off and retention

KPIs:

  • Onboarding completion rate

  • App install rate

  • Retention at day 30

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