# Win-Back Campaign for Cancelled Customers

Trigger:

* Subscription canceled in the last 14 days

Actions:

* Send “We Miss You” email with 20% off
* Personalized WhatsApp with favorite past recipe
* CRM task: agent calls high-value users

NBA Logic:

* Learns which reactivation route performs best
* Can exclude users who already reactivated

KPIs:

* Win-back conversion rate
* Revenue from reactivations
* Discount redemption rate