Win-Back Campaign for Cancelled Customers
Trigger:
Subscription canceled in the last 14 days
Actions:
Send βWe Miss Youβ email with 20% off
Personalized WhatsApp with favorite past recipe
CRM task: agent calls high-value users
NBA Logic:
Learns which reactivation route performs best
Can exclude users who already reactivated
KPIs:
Win-back conversion rate
Revenue from reactivations
Discount redemption rate
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