Win-Back Campaign for Cancelled Customers

Trigger:

• Subscription canceled in the last 14 days

Actions:

• Send “We Miss You” email with 20% off

• Personalized WhatsApp with favorite past recipe

• CRM task: agent calls high-value users

NBA Logic:

• Learns which reactivation route performs best

• Can exclude users who already reactivated

KPIs:

• Win-back conversion rate

• Revenue from reactivations

• Discount redemption rate