Win-Back Campaign for Cancelled Customers

Trigger:

  • Subscription canceled in the last 14 days

Actions:

  • Send β€œWe Miss You” email with 20% off

  • Personalized WhatsApp with favorite past recipe

  • CRM task: agent calls high-value users

NBA Logic:

  • Learns which reactivation route performs best

  • Can exclude users who already reactivated

KPIs:

  • Win-back conversion rate

  • Revenue from reactivations

  • Discount redemption rate

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