> For the complete documentation index, see [llms.txt](https://docs.churned.io/churned-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.churned.io/churned-docs/co-pilot/use-cases/use-cases-library-co-pilot/foodboxes/win-back-campaign-for-cancelled-customers.md).

# Win-Back Campaign for Cancelled Customers

Trigger:

* Subscription canceled in the last 14 days

Actions:

* Send “We Miss You” email with 20% off
* Personalized WhatsApp with favorite past recipe
* CRM task: agent calls high-value users

NBA Logic:

* Learns which reactivation route performs best
* Can exclude users who already reactivated

KPIs:

* Win-back conversion rate
* Revenue from reactivations
* Discount redemption rate