# Re-engaging Inactive Business Accounts

Trigger\
Business account with no product usage (e.g. API calls, login, user sessions) in the past 30+ days.\
Segment: “Dormant Business Accounts”

Action Flow Options\
Co-Pilot explores effectiveness of:

* Email to account admin with usage summary + value reminder
* WhatsApp or message offering help to re-engage users
* Educational content: webinar invite, product tips
* Wait (control)

Co-Pilot Exploration\
Tests which content reactivates accounts (via admin or users) → focuses on what drives usage resumption.

Next-Best-Action Push\
CRM or marketing tool triggers reactivation actions via best-fit channel:

* Personalized by usage type or industry
* Send time optimized per previous engagement
* Admin vs. team-level routing (if applicable)

KPIs Tracked

* Account reactivation rate (e.g. new user sessions)
* Admin-level response or clicks
* Feature engagement (post-reactivation)
* Churn rate reduction


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