Re-engaging Inactive Business Accounts

Trigger Business account with no product usage (e.g. API calls, login, user sessions) in the past 30+ days. Segment: “Dormant Business Accounts”

Action Flow Options Co-Pilot explores effectiveness of:

  • Email to account admin with usage summary + value reminder

  • WhatsApp or message offering help to re-engage users

  • Educational content: webinar invite, product tips

  • Wait (control)

Co-Pilot Exploration Tests which content reactivates accounts (via admin or users) → focuses on what drives usage resumption.

Next-Best-Action Push CRM or marketing tool triggers reactivation actions via best-fit channel:

  • Personalized by usage type or industry

  • Send time optimized per previous engagement

  • Admin vs. team-level routing (if applicable)

KPIs Tracked

  • Account reactivation rate (e.g. new user sessions)

  • Admin-level response or clicks

  • Feature engagement (post-reactivation)

  • Churn rate reduction

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