Re-engaging Inactive Business Accounts
Trigger Business account with no product usage (e.g. API calls, login, user sessions) in the past 30+ days. Segment: “Dormant Business Accounts”
Action Flow Options Co-Pilot explores effectiveness of:
Email to account admin with usage summary + value reminder
WhatsApp or message offering help to re-engage users
Educational content: webinar invite, product tips
Wait (control)
Co-Pilot Exploration Tests which content reactivates accounts (via admin or users) → focuses on what drives usage resumption.
Next-Best-Action Push CRM or marketing tool triggers reactivation actions via best-fit channel:
Personalized by usage type or industry
Send time optimized per previous engagement
Admin vs. team-level routing (if applicable)
KPIs Tracked
Account reactivation rate (e.g. new user sessions)
Admin-level response or clicks
Feature engagement (post-reactivation)
Churn rate reduction
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