# Segments Page

Segment pages can look different depending on what industry you're in. If you're trying to find out what a specific segment term means, the navigator on the right side of this page should help you find it quickly.

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## Name of Segment

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FMZZUQDsS3vP9rbYlx0gu%2FScherm%C2%ADafbeelding%202025-02-13%20om%2013.22.16.png?alt=media&#x26;token=912dcea0-38bf-46b8-ac8c-a05c4082e455" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **name** of the segments are based on the RFM-Model:

* Champion ♥︎
* Loyalist ☻
* Potential Loyalist \[☺︎]
* New ⊕
* Need Attention ‼
* At Risk ☹︎
* Hibernating ☾
* Lost ⊖
  {% endhint %}

> Take a look at the page about the RFM-Model if you want to know more!

***

## Size

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2Fp1kN1kojdkpANRoIx8NS%2FScherm%C2%ADafbeelding%202025-02-13%20om%2013.32.17.png?alt=media&#x26;token=3263d931-958d-4a35-b8df-c06171a1fd01" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **size** equals the amount of active customers that are currently in that segment

These numbers will change when a customers status has changed and they move to a different segment.
{% endhint %}

***

## Average Health Score

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FuLz1wDNfo7vjW0DERNP0%2FScherm%C2%ADafbeelding%202025-02-13%20om%2013.31.43.png?alt=media&#x26;token=0bff8b37-7b18-4709-88d7-3b19b96ed66e" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
We calculate an **average health score** using several factors, which can be different from company to company. These scores help us predict which customers might churn and identify the reasons why.
{% endhint %}

> If you want to know more about the AHS take a look at the Home dashboard page.

***

## Total ARR

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FncPdGsNgYPebhZ6NVGzY%2FScherm%C2%ADafbeelding%202025-02-13%20om%2013.29.59.png?alt=media&#x26;token=00a8d2c3-5497-4a4a-8086-608e77bbe3fd" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **Average Rate of Return** (ARR) measure the predicted yearly revenue your company could earn from its subscriptions or orders. To explain it a little easier, it's the money you can expect to make each year from your existing customers.
{% endhint %}

***

## Contacts&#x20;

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2Ffeezf3kQ4EE5G8xfoZiS%2FScherm%C2%ADafbeelding%202025-02-10%20om%2012.03.16.png?alt=media&#x26;token=9f671c48-3283-4078-a830-ec893032d929" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Contacts** is same as size, it displays the amount of active customers that are currently in that segment.&#x20;

Just like the size column these numbers will change when a customers status has changed and they move to a different segment.
{% endhint %}

***

## AOF/ADF

<div align="center" data-full-width="true"><figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FCDO9rFA7jP8jCfVdCwjH%2FScherm%C2%ADafbeelding%202025-02-10%20om%2012.07.32.png?alt=media&#x26;token=dd29cab4-47a8-45fb-b30d-d2aae1926b71" alt="" width="563"><figcaption></figcaption></figure> <figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2F6SlHBoeKkmPujEuyEr9I%2FScherm%C2%ADafbeelding%202025-02-10%20om%2012.09.11.png?alt=media&#x26;token=5f59686f-914c-4634-8099-cb9e4a07a532" alt="" width="563"><figcaption></figcaption></figure></div>

{% hint style="info" %}
**AOF**: The average number of orders per customer over a time period.

**ADF**: The average number of donations per donor over a time period.&#x20;
{% endhint %}

***

## AOV/ADV

<div data-full-width="true"><figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FjptFuqZYiHEb4XRo9Dii%2FScherm%C2%ADafbeelding%202025-02-10%20om%2012.19.13.png?alt=media&#x26;token=567256fb-f8c8-4b46-8bd2-62c060f8c9bf" alt="" width="563"><figcaption></figcaption></figure> <figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FyKrL6Ao2rw2QIsULyPoD%2FScherm%C2%ADafbeelding%202025-02-10%20om%2012.20.23.png?alt=media&#x26;token=f17d1b6e-b90f-4c4a-a14f-461656c79c13" alt="" width="375"><figcaption></figcaption></figure></div>

{% hint style="info" %}
**AOV**: The average amount of money spent per order.&#x20;

**ADV**: The average amount of money that was donated per donation. &#x20;
{% endhint %}

***

## ACV

<div align="left"><figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FQn6zcfSVwnRCJmtUSvji%2FScherm%C2%ADafbeelding%202025-02-10%20om%2013.11.21.png?alt=media&#x26;token=32cde5b0-95b4-4728-bf38-30fea3901292" alt="" width="563"><figcaption></figcaption></figure></div>

{% hint style="info" %}
The **Average Customer Value** is the average revenue value that each customer brings to your company.
{% endhint %}

***

## Total Value

<div align="left"><figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FDImLV4iqcS3amGTZer6U%2FScherm%C2%ADafbeelding%202025-02-10%20om%2013.13.37.png?alt=media&#x26;token=0f7d9831-d1da-4bce-bdbb-e84143eac552" alt="" width="563"><figcaption></figcaption></figure></div>

{% hint style="info" %}
The **total value** is the total amount of money that was spend by customers in that segment.
{% endhint %}

***

## Creating a Segment

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FkanZ40vyfmDNUlrmvA0k%2FScherm%C2%ADafbeelding%202025-02-13%20om%2013.25.43.png?alt=media&#x26;token=549f3315-d56c-467b-9911-e08d8fd666e7" alt=""><figcaption></figcaption></figure>

{% stepper %}
{% step %}

### Adding a segment

Click on **create segment**&#x20;
{% endstep %}

{% step %}

### Fill out information

> The only required line to fill out is **name** the rest is optional

* Name\*
* Segments
* Engagement label
* Day of week
* Client type
* User activity
* Payment type
* Invoice period
* Product
* Acquisition channel
* Complaint reason
  {% endstep %}
  {% endstepper %}

***

## Export

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FaKGdh0XfWLAU4SjcuDHe%2FScherm%C2%ADafbeelding%202025-02-13%20om%2013.27.13.png?alt=media&#x26;token=77d38f6b-5353-408a-91a8-4864f55518de" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
You can **export** the data of your customers using the export button.&#x20;

The export will be downloaden as a ***CVS*** file.
{% endhint %}