> For the complete documentation index, see [llms.txt](https://docs.churned.io/churned-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.churned.io/churned-docs/dashboard-and-features/churned-per-page/segments-page.md).

# Segments Page

Segment pages can look different depending on what industry you're in. If you're trying to find out what a specific segment term means, the navigator on the right side of this page should help you find it quickly.

***

## Name of Segment

<figure><img src="/files/6uIl34XUtqSrkOaLB0I9" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **name** of the segments are based on the RFM-Model:

* Champion ♥︎
* Loyalist ☻
* Potential Loyalist \[☺︎]
* New ⊕
* Need Attention ‼
* At Risk ☹︎
* Hibernating ☾
* Lost ⊖
  {% endhint %}

> Take a look at the page about the RFM-Model if you want to know more!

***

## Size

<figure><img src="/files/dqHgIBsS2VPwdFKffFeL" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **size** equals the amount of active customers that are currently in that segment

These numbers will change when a customers status has changed and they move to a different segment.
{% endhint %}

***

## Average Health Score

<figure><img src="/files/vCjjblMNi755ccsQgwXn" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
We calculate an **average health score** using several factors, which can be different from company to company. These scores help us predict which customers might churn and identify the reasons why.
{% endhint %}

> If you want to know more about the AHS take a look at the Home dashboard page.

***

## Total ARR

<figure><img src="/files/u9puLyc7DNccnRzpfbEt" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **Average Rate of Return** (ARR) measure the predicted yearly revenue your company could earn from its subscriptions or orders. To explain it a little easier, it's the money you can expect to make each year from your existing customers.
{% endhint %}

***

## Contacts&#x20;

<figure><img src="/files/ybw4AcMUoe8bWXon7zus" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Contacts** is same as size, it displays the amount of active customers that are currently in that segment.&#x20;

Just like the size column these numbers will change when a customers status has changed and they move to a different segment.
{% endhint %}

***

## AOF/ADF

<div align="center" data-full-width="true"><figure><img src="/files/db6zTA0jI8MPSImXr19S" alt="" width="563"><figcaption></figcaption></figure> <figure><img src="/files/umik6g86KdhnZq4jDmPL" alt="" width="563"><figcaption></figcaption></figure></div>

{% hint style="info" %}
**AOF**: The average number of orders per customer over a time period.

**ADF**: The average number of donations per donor over a time period.&#x20;
{% endhint %}

***

## AOV/ADV

<div data-full-width="true"><figure><img src="/files/ZGkCccX4BfFSvmG16MqS" alt="" width="563"><figcaption></figcaption></figure> <figure><img src="/files/YkZrOHsJRDuXGslpgj26" alt="" width="375"><figcaption></figcaption></figure></div>

{% hint style="info" %}
**AOV**: The average amount of money spent per order.&#x20;

**ADV**: The average amount of money that was donated per donation. &#x20;
{% endhint %}

***

## ACV

<div align="left"><figure><img src="/files/VOv9UlC6DY8xMszWUCdb" alt="" width="563"><figcaption></figcaption></figure></div>

{% hint style="info" %}
The **Average Customer Value** is the average revenue value that each customer brings to your company.
{% endhint %}

***

## Total Value

<div align="left"><figure><img src="/files/dRGKdktmSXvdzQ5vsSDZ" alt="" width="563"><figcaption></figcaption></figure></div>

{% hint style="info" %}
The **total value** is the total amount of money that was spend by customers in that segment.
{% endhint %}

***

## Creating a Segment

<figure><img src="/files/ys23jTFgQVmsu5h8yBfs" alt=""><figcaption></figcaption></figure>

{% stepper %}
{% step %}

### Adding a segment

Click on **create segment**&#x20;
{% endstep %}

{% step %}

### Fill out information

> The only required line to fill out is **name** the rest is optional

* Name\*
* Segments
* Engagement label
* Day of week
* Client type
* User activity
* Payment type
* Invoice period
* Product
* Acquisition channel
* Complaint reason
  {% endstep %}
  {% endstepper %}

***

## Export

<figure><img src="/files/mh72oymJzmLCk4pM5xSv" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
You can **export** the data of your customers using the export button.&#x20;

The export will be downloaden as a ***CVS*** file.
{% endhint %}