> For the complete documentation index, see [llms.txt](https://docs.churned.io/churned-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.churned.io/churned-docs/co-pilot/use-cases/use-cases-library-co-pilot/product-subscriptions/upselling-loyal-subscribers.md). # Upselling loyal subscribers Trigger\ User has received 3+ consecutive deliveries and shows high engagement or satisfaction (e.g. product reviews, high RFV score).\ Segment: "Loyal Subscribers" Action Flow Options\ Co-Pilot randomly selects and tracks effectiveness of different upsell paths: * Email suggesting a product add-on or upgrade (e.g. “Add this to your next box”) * WhatsApp message highlighting bundle discounts or new launches * Push with “Level up your routine” offer (if app is installed) * Wait step (control group) Co-Pilot Exploration\ Actions are randomly tested → Co-Pilot tracks what leads to higher AOV or conversion → Learns the most effective upsell journey for each type of subscriber. Next-Best-Action Push\ Winning upsell path is delivered through your marketing tool with: * Personalized product recommendation * Optimized timing based on typical reorder cycle * Smart bundling or dynamic pricing logic KPIs Tracked * Upsell conversion rate * Average order value (AOV) * Click-through rate by channel * Retention post-upsell * Revenue uplift per subscriber --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.churned.io/churned-docs/co-pilot/use-cases/use-cases-library-co-pilot/product-subscriptions/upselling-loyal-subscribers.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.