Upselling loyal subscribers

Trigger User has received 3+ consecutive deliveries and shows high engagement or satisfaction (e.g. product reviews, high RFV score). Segment: "Loyal Subscribers"

Action Flow Options Co-Pilot randomly selects and tracks effectiveness of different upsell paths:

  • Email suggesting a product add-on or upgrade (e.g. “Add this to your next box”)

  • WhatsApp message highlighting bundle discounts or new launches

  • Push with “Level up your routine” offer (if app is installed)

  • Wait step (control group)

Co-Pilot Exploration Actions are randomly tested → Co-Pilot tracks what leads to higher AOV or conversion → Learns the most effective upsell journey for each type of subscriber.

Next-Best-Action Push Winning upsell path is delivered through your marketing tool with:

  • Personalized product recommendation

  • Optimized timing based on typical reorder cycle

  • Smart bundling or dynamic pricing logic

KPIs Tracked

  • Upsell conversion rate

  • Average order value (AOV)

  • Click-through rate by channel

  • Retention post-upsell

  • Revenue uplift per subscriber

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