> For the complete documentation index, see [llms.txt](https://docs.churned.io/churned-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.churned.io/churned-docs/co-pilot/use-cases/use-cases-library-co-pilot/product-subscriptions/upselling-loyal-subscribers.md).

# Upselling loyal subscribers

Trigger\
User has received 3+ consecutive deliveries and shows high engagement or satisfaction (e.g. product reviews, high RFV score).\
Segment: "Loyal Subscribers"

Action Flow Options\
Co-Pilot randomly selects and tracks effectiveness of different upsell paths:

* Email suggesting a product add-on or upgrade (e.g. “Add this to your next box”)
* WhatsApp message highlighting bundle discounts or new launches
* Push with “Level up your routine” offer (if app is installed)
* Wait step (control group)

Co-Pilot Exploration\
Actions are randomly tested → Co-Pilot tracks what leads to higher AOV or conversion → Learns the most effective upsell journey for each type of subscriber.

Next-Best-Action Push\
Winning upsell path is delivered through your marketing tool with:

* Personalized product recommendation
* Optimized timing based on typical reorder cycle
* Smart bundling or dynamic pricing logic

KPIs Tracked

* Upsell conversion rate
* Average order value (AOV)
* Click-through rate by channel
* Retention post-upsell
* Revenue uplift per subscriber