Upselling loyal subscribers
Trigger User has received 3+ consecutive deliveries and shows high engagement or satisfaction (e.g. product reviews, high RFV score). Segment: "Loyal Subscribers"
Action Flow Options Co-Pilot randomly selects and tracks effectiveness of different upsell paths:
Email suggesting a product add-on or upgrade (e.g. “Add this to your next box”)
WhatsApp message highlighting bundle discounts or new launches
Push with “Level up your routine” offer (if app is installed)
Wait step (control group)
Co-Pilot Exploration Actions are randomly tested → Co-Pilot tracks what leads to higher AOV or conversion → Learns the most effective upsell journey for each type of subscriber.
Next-Best-Action Push Winning upsell path is delivered through your marketing tool with:
Personalized product recommendation
Optimized timing based on typical reorder cycle
Smart bundling or dynamic pricing logic
KPIs Tracked
Upsell conversion rate
Average order value (AOV)
Click-through rate by channel
Retention post-upsell
Revenue uplift per subscriber
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