Upselling loyal subscribers

Trigger User has received 3+ consecutive deliveries and shows high engagement or satisfaction (e.g. product reviews, high RFV score). Segment: "Loyal Subscribers"

Action Flow Options Co-Pilot randomly selects and tracks effectiveness of different upsell paths:

• Email suggesting a product add-on or upgrade (e.g. “Add this to your next box”)

• WhatsApp message highlighting bundle discounts or new launches

• Push with “Level up your routine” offer (if app is installed)

• Wait step (control group)

Co-Pilot Exploration Actions are randomly tested → Co-Pilot tracks what leads to higher AOV or conversion → Learns the most effective upsell journey for each type of subscriber.

Next-Best-Action Push Winning upsell path is delivered through your marketing tool with:

• Personalized product recommendation

• Optimized timing based on typical reorder cycle

• Smart bundling or dynamic pricing logic

KPIs Tracked

• Upsell conversion rate

• Average order value (AOV)

• Click-through rate by channel

• Retention post-upsell

• Revenue uplift per subscriber