Preventing churn after delivery

Trigger Customer has received a delivery in the last 3–5 days but hasn’t taken follow-up actions (e.g. confirmed next order, clicked product tips, submitted feedback). Segment: “At-Risk Post-Delivery”

Action Flow Options Co-Pilot randomly selects and tracks the effectiveness of different actions:

• Email asking “How’s your product working?” with usage tips or reorder link

• WhatsApp message offering quick support or a satisfaction survey

• Referral incentive (“Get 15% off when a friend subscribes”)

• Wait step with no action (control group)

Co-Pilot Exploration Initially rotates actions randomly → learns which actions lead to repeat orders or prevent cancellations → prioritizes top-performing action for future users.

Next-Best-Action Push Winning action is pushed to your CRM or marketing tool (e.g. Klaviyo, HubSpot, Customer.io) with:

• Personalized content (e.g. based on last product received or frequency)

• Send time optimization (based on past behavior)

• Channel preference (email vs WhatsApp)

KPIs Tracked

• Next-order confirmation rate

• Open / Click-through rate per channel

• Referral redemptions or shares

• Retention rate after 30 days

• Churn reduction vs. control