Preventing churn after delivery
Trigger Customer has received a delivery in the last 3–5 days but hasn’t taken follow-up actions (e.g. confirmed next order, clicked product tips, submitted feedback). Segment: “At-Risk Post-Delivery”
Action Flow Options Co-Pilot randomly selects and tracks the effectiveness of different actions:
Email asking “How’s your product working?” with usage tips or reorder link
WhatsApp message offering quick support or a satisfaction survey
Referral incentive (“Get 15% off when a friend subscribes”)
Wait step with no action (control group)
Co-Pilot Exploration Initially rotates actions randomly → learns which actions lead to repeat orders or prevent cancellations → prioritizes top-performing action for future users.
Next-Best-Action Push Winning action is pushed to your CRM or marketing tool (e.g. Klaviyo, HubSpot, Customer.io) with:
Personalized content (e.g. based on last product received or frequency)
Send time optimization (based on past behavior)
Channel preference (email vs WhatsApp)
KPIs Tracked
Next-order confirmation rate
Open / Click-through rate per channel
Referral redemptions or shares
Retention rate after 30 days
Churn reduction vs. control
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