Pardot
Pardot (now part of Salesforce Marketing Cloud Account Engagement) is a B2B marketing automation platform for managing lead generation, email marketing, and campaign performance.
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Pardot (now part of Salesforce Marketing Cloud Account Engagement) is a B2B marketing automation platform for managing lead generation, email marketing, and campaign performance.
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Churned integrates with Pardot to sync prospect data and engagement activity, allowing better segmentation and churn analysis.
How to connect Pardot to Churned.io Log in to the Churned platform and go to the “Integrations” section. Click on “New Integration” and select Pardot from the list.
You will be prompted to enter the following credentials:
Required Credentials
clientId – The Salesforce app client ID.
clientSecret – The client secret for the Salesforce app.
businessUnitId – The Pardot business unit ID.
username – Your Salesforce/Pardot login email.
password – Your Salesforce password combined with a security token.
Here’s how you can obtain these credentials:
Log in to the.
Go to Setup > App Manager, and locate or create a new Connected App.
Copy the Consumer Key (this is your clientId) and Consumer Secret (your clientSecret).
Navigate to Setup > Pardot Account Setup and copy the Business Unit ID.
Use your Salesforce username.
If 2FA is enabled, append your security token to your password (e.g., Password123SECURITYTOKEN).
Input the Credentials Paste the clientId, clientSecret, businessUnitId, username, and combined password into the Churned integration form.
Click Save to test the connection. Once it’s working, notify the Churned team to begin syncing data.
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