Segment

Segment is a well-known customer data platform, owned by Twilio. Thousands of companies have installed Segment to route web and platform data to mainly ecosystem marketing tools.

Churned seamlessly integrates with Segment as a destination connection, and captures both data and events on both user and account levels. If you have already integrated Segment, we highly recommend connecting to it, as it is the fastest way to see what value Churned has to offer.

How to connect Segment to Churned.io

In order to set up your Churned destination in Segment you need to take the following steps:

1. Request API key with Churned contact person

2. Log into your Segment app and go to Connections menu

3. Go to Destinations and press 'Add Destination'.

4. Search for Churned.io and follow step by step instructions. You basically need to connect you website and/or platform and/or other Segment sources, as well as give your connection name.

5. You will then come to last step where you'll be asked to fill in the API key that was earlier received in step 1.

6. Once this is done, you save the destination and you have manually connected journy.io to Segment.

Review your Settings

In order to review your settings you can go to Connection -> Segment settings and click on the Churned.io destination

• 'Ignore event metadata keys': Fill in the metadata key names that you want to ignore throughout Churned.io. An event (e.g. 'Submit form') kan have metadata (e.g. your-message). Sometimes companies add things such as AccountID or UserID which doesn't have any use, as Churned.io already collects those IDs. To avoid misleading metadata with ID data, you can enter those names here and they will not be tracked by Churned.io