> For the complete documentation index, see [llms.txt](https://docs.churned.io/churned-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.churned.io/churned-docs/co-pilot/use-cases/use-cases-library-co-pilot/publishers/re-engaging-email-inactives.md).

# Re-engaging Email Inactives

Trigger:

* User hasn't opened a newsletter in 30 days

Actions:

* Send summary with “Top 5 articles you missed”
* Personalized WhatsApp: “Did you see this trending story?”
* Do nothing (NBA control group)

NBA Logic:

* Tests content and timing
* Prioritizes best channel for opens

KPIs:

* Email open rate
* Session start rate after campaign
* Engagement score delta