# Donors page

**Structural** → donors that have a subscription with your NGO.

**Non-structural** → donors that have made single donations towards your NGO.

## Structural

<figure><img src="/files/7DS97xLuEviGBTXhxUXP" alt=""><figcaption></figcaption></figure>

***

## Non-structural

<figure><img src="/files/QtANDZO5Mqe2YZlaM7UN" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **Non-structural** page is based on donors that have made individual donations.
{% endhint %}

***

### Segment

<figure><img src="/files/BB5MVUhcy6XjzffLaI9O" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **segment** column puts the donors in a specific segment based on their RFM score.
{% endhint %}

***

### ID

<figure><img src="/files/PqL4MIDgKb5Y0g5IatBe" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **ID** column is used to display a donors id number or a different kind of number/name which links the information to them.&#x20;
{% endhint %}

***

### Last Order At

<figure><img src="/files/QVMoXewaQBk9pxdDetTd" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **last order** column displays the date when the donor has last made a donation.
{% endhint %}

***

### Order count

<figure><img src="/files/SJCUobFWCwQFc8W3SavP" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **order count** column shows the total amount of donations a donor has made.
{% endhint %}

***

### ADV

<figure><img src="/files/MICIg6e8cSytQsGheOT5" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **average donation value** is the average amount of donations a donor has made.&#x20;

If someone has only made one donation their average will be the same value as their donation.
{% endhint %}

***

### Total order value

<figure><img src="/files/0B8gxuL01gSmM5TYrzm3" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **total order value** *(total donation value)* is the total amount of money a donor has donated.&#x20;
{% endhint %}

***


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