# Donors page

**Structural** → donors that have a subscription with your NGO.

**Non-structural** → donors that have made single donations towards your NGO.

## Structural

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FCH2cDjcfIkIz0dVDJfM5%2FScherm%C2%ADafbeelding%202025-02-10%20om%2015.15.20.png?alt=media&#x26;token=f3ae7303-1d08-4d63-9d47-fac6376fc565" alt=""><figcaption></figcaption></figure>

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## Non-structural

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2F1lDjr1EKauH3iCVj8baH%2FScherm%C2%ADafbeelding%202025-02-06%20om%2012.16.05.png?alt=media&#x26;token=c6366a39-f663-47e3-91ce-5378622cbf71" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **Non-structural** page is based on donors that have made individual donations.
{% endhint %}

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### Segment

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FeXkDXIf2QQjwLHF6AjhE%2FScherm%C2%ADafbeelding%202025-02-06%20om%2012.22.01.png?alt=media&#x26;token=183b4db8-807d-47fa-b73a-9439d08687b2" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **segment** column puts the donors in a specific segment based on their RFM score.
{% endhint %}

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### ID

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2Fs50bjynFnWLe4z5JXEm5%2FScherm%C2%ADafbeelding%202025-02-06%20om%2013.40.18.png?alt=media&#x26;token=2e0e456d-a30f-4751-ab5f-8289c5d6e6ca" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **ID** column is used to display a donors id number or a different kind of number/name which links the information to them.&#x20;
{% endhint %}

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### Last Order At

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FagFIbv7A0dzVY0Obeg05%2FScherm%C2%ADafbeelding%202025-02-06%20om%2013.45.06.png?alt=media&#x26;token=0fde4191-318d-4631-9434-f87fb52965ba" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **last order** column displays the date when the donor has last made a donation.
{% endhint %}

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### Order count

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FfYJZaNtzbdjqUnkzCtYh%2FScherm%C2%ADafbeelding%202025-02-06%20om%2013.48.53.png?alt=media&#x26;token=e60057a3-e3f5-4f75-92ab-30d2d74cbaf2" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **order count** column shows the total amount of donations a donor has made.
{% endhint %}

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### ADV

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FvxjHbuqD4A28jOQEO87Z%2FScherm%C2%ADafbeelding%202025-02-06%20om%2013.49.13.png?alt=media&#x26;token=68801467-5c86-42f0-87c9-b25fb58a7a2c" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **average donation value** is the average amount of donations a donor has made.&#x20;

If someone has only made one donation their average will be the same value as their donation.
{% endhint %}

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### Total order value

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FIpLySdLZVVFK4TgVaFbx%2FScherm%C2%ADafbeelding%202025-02-06%20om%2013.50.11.png?alt=media&#x26;token=b7792ea7-813b-4c2d-8161-408922b7b71e" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **total order value** *(total donation value)* is the total amount of money a donor has donated.&#x20;
{% endhint %}

***