# Audiences The Audiences feature gives you a clean, powerful way to target exactly the right users—whether you're trying to reduce churn, bring back dormant subscribers, or identify upsell potential. It’s not just about grouping people; it’s about turning data into decisions. And it’s all presented in a fast, intuitive interface that helps you *act*, not just analyze. #### Built to Show You Where the Opportunities Are At a glance, your top-performing audiences are ranked and ready. Each row gives you a quick overview: * **Name** of the segment (like *Sleepers* or *High reactivation potentials*) * **Number of customers** in the group (e.g. *11,311 users* in Sleepers) * **Category** it belongs to: Retention, Reactivation, Upsell, Engagement * A green button to **open the associated workflow**—or create one on the spot You can sort by impact, filter by use case, or search by name. It’s fast, clean, and built for speed—no digging through exports or waiting on filters.

Click on "eye" to see the filters.

#### Built for Collaboration and Scale Audiences are: * **Dynamic**: They update automatically based on live data * **Reusable**: You define an audience once and use it anywhere—campaigns, dashboards, reports, or integrations * **Connected**: Whether it’s churn risk, LTV, or engagement history, you can layer in all your key signals It’s like having a smart customer list that maintains itself, so you never have to rebuild the same filter twice.
**Trigger actions and track behaviour**\ Once an audience is created, you can build automations that act when someone enters or exits that group. Perfect for tracking churn risk or sending targeted messages.
**See exactly who’s in each audience**\ Click the audience number to view a full list of customers — no guessing, just clear visibility.
#### A Smarter Way to Segment Instead of building audiences from scratch every time, you start with intelligent defaults—designed around real retention goals. From there, you can tweak, extend, or create your own from scratch. Whether you're a marketer looking to boost upsell, or a lifecycle team trying to catch churn before it happens, Audiences gives you a running start. *** **Ready to turn segments into action?** Head over to the Audiences tab, explore your top segments, and launch a workflow directly from the interface. Or \[talk to your Customer Success Manager] if you want help defining advanced use cases.
Sleepers **Category:** Retention\ These users have gone quiet for a while. They’re not lost yet—they might just need a gentle reminder.\ **Action:** Reconnect with them through email nudges, in-app prompts, or special offers.
Unhealthy Key Accounts **Category:** Retention\ These are important customers showing signs of dissatisfaction. Losing them can hurt, so acting early matters.\ **Action:** Reach out personally or through account managers. Show them you care and are ready to help.
Non-engaged Onboarding * **Category:** Engagement\ These users signed up but never really got started. They may have dropped off early.\ **Action:** Improve onboarding flows, send welcome guides, or offer step-by-step walkthroughs.
Upsell Potentials **Category:** Upsell\ These churned users showed interest in premium features or higher plans before they left.\ **Action:** Send upgrade offers or highlight the benefits they missed.
Growth-Ready Users **Category:** Upsell\ Users who were on the path to growing their usage before they churned.\ **Action:** Remind them of the value your product provides and make it easy to return.
High Reactivation Potentials **Category:** Reactivation\ Users who are likely to come back if approached the right way.\ **Action:** Use win-back campaigns with strong incentives or personalized messages.
Pay Attention * **Category:** Engagement\ These users had unusual churn behavior and may need further investigation.\ **Action:** Review their journey to uncover any missed issues or friction points.
Unhealthy Low Tier * **Category:** Retention\ Users from lower-tier plans who showed signs of disengagement or dissatisfaction.\ **Action:** Offer helpful content, ask for feedback, or provide an easier way back.
Re-engage Unhealthy Renewal * **Category:** Retention\ Users who churned close to or during their renewal period. They likely had unresolved concerns.\ **Action:** Address pain points directly and offer a smooth path to reactivation.