# Customer Subscription

**Subscription** → customers that have a subscription with your company.

**One-offs** → customers that have made single purchase at your company.

## Subscription

<figure><img src="/files/igw07CmmVowpP2yiOmN6" alt=""><figcaption></figcaption></figure>

***

## One-offs

<figure><img src="/files/1ZnMWH1l77ereQY4lJQe" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **one-offs** page is based on customers that have made single orders.
{% endhint %}

***

### Segment

<figure><img src="/files/i2vqBRDVvOLB9bhME9O4" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **segment** column puts the customer in a specific segment based on their RFM score.
{% endhint %}

***

### ID

<figure><img src="/files/YoP1j7o4FWRngTyALe8S" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **ID** column is used to display a customers id number or a different kind of number/name which links the information to them.&#x20;
{% endhint %}

***

### Last Order At

<figure><img src="/files/4SWTDoP3F1pdar4ZRbtm" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **last order** column displays the date when the customer placed their last order.
{% endhint %}

***

### Order count

<figure><img src="/files/FlUqIaMondaHDSkpKdhh" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **order count** column shows the total amount of orders a customer has placed.
{% endhint %}

***

### AOV

<figure><img src="/files/AL7MffCZynnLC5eZBtK7" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **average order value** is the average amount of donations a donor has made.&#x20;

If someone has only made one donation their average will be the same value as their donation.
{% endhint %}

***

### Total order value

<figure><img src="/files/K66Ca1v1GdO730K8lKZO" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **total order value** is the total amount of money a donor has donated.&#x20;
{% endhint %}

***

### Language

<figure><img src="/files/lM6kd01ghts1RkDsVMPo" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **language** column will tell you what primary language the customer is speaking.&#x20;
{% endhint %}

***

## Filters

<div align="left"><figure><img src="/files/MqUYqsUNKrsaQiE4MIgG" alt="" width="286"><figcaption></figcaption></figure></div>

{% hint style="info" %}
If you want to go a little deeper into the information you can **filter** the columns to display the information you are looking for. There ate three types of filters:

* **Saved filters** → You can filter the information and then save the filter you have made using multiple filters.&#x20;

1\) Select the filters (you can have multiple filters)

2\) Click on save filters&#x20;

3\) Now you can always use this filter whenever you want

* **Custom filters** →
  * The custom filters are made to filter "internally", meaning that they don't have their own column but the information will be filtered in the system.
* **Default filters** →
  * The default filters aren't "made" specifically for your company. These filters are more general then the custom ones.
    {% endhint %}


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