Customer Subscription

Subscription → customers that have a subscription with your company.

One-offs → customers that have made single purchase at your company.

Subscription

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One-offs

The one-offs page is based on customers that have made single orders.

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Segment

The segment column puts the customer in a specific segment based on their RFM score.

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ID

The ID column is used to display a customers id number or a different kind of number/name which links the information to them.

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Last Order At

The last order column displays the date when the customer placed their last order.

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Order count

The order count column shows the total amount of orders a customer has placed.

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AOV

The average order value is the average amount of donations a donor has made.

If someone has only made one donation their average will be the same value as their donation.

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Total order value

The total order value is the total amount of money a donor has donated.

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Language

The language column will tell you what primary language the customer is speaking.

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Filters

If you want to go a little deeper into the information you can filter the columns to display the information you are looking for. There ate three types of filters:

• Saved filters → You can filter the information and then save the filter you have made using multiple filters.

1) Select the filters (you can have multiple filters)

2) Click on save filters

3) Now you can always use this filter whenever you want

• Custom filters →

  • The custom filters are made to filter "internally", meaning that they don't have their own column but the information will be filtered in the system.

• Default filters →

  • The default filters aren't "made" specifically for your company. These filters are more general then the custom ones.