# Customer Subscription

**Subscription** → customers that have a subscription with your company.

**One-offs** → customers that have made single purchase at your company.

## Subscription

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FP9p0VIveLSTiPdDbNjkm%2FScherm%C2%ADafbeelding%202025-02-25%20om%2016.43.13.png?alt=media&#x26;token=37db8581-4cf5-429c-98c9-9996156c8306" alt=""><figcaption></figcaption></figure>

***

## One-offs

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FFwg76XuzBM8KUm8flHyw%2FScherm%C2%ADafbeelding%202025-02-25%20om%2016.31.17.png?alt=media&#x26;token=12657aaa-f4b7-4c4a-bf18-6da4d751029e" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **one-offs** page is based on customers that have made single orders.
{% endhint %}

***

### Segment

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2F2PNpaWSnpLZkAlqimOwH%2FScherm%C2%ADafbeelding%202025-02-25%20om%2016.34.17.png?alt=media&#x26;token=aec44f5b-bd6d-4c51-b8c4-fbc41b98dd9a" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **segment** column puts the customer in a specific segment based on their RFM score.
{% endhint %}

***

### ID

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FAfbxtMDTVNdTRvqbT4Wu%2FScherm%C2%ADafbeelding%202025-02-25%20om%2016.35.55.png?alt=media&#x26;token=dc38fb84-88ae-4d57-951c-241a6c1f2134" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **ID** column is used to display a customers id number or a different kind of number/name which links the information to them.&#x20;
{% endhint %}

***

### Last Order At

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2Fl3EYeclUqKqj10qGOO3P%2FScherm%C2%ADafbeelding%202025-02-25%20om%2016.36.49.png?alt=media&#x26;token=89a23298-b506-4940-88b5-7edfd3dea735" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **last order** column displays the date when the customer placed their last order.
{% endhint %}

***

### Order count

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2Fy2IpCb299NvmbOKte9rB%2FScherm%C2%ADafbeelding%202025-02-25%20om%2016.37.31.png?alt=media&#x26;token=8e3cae57-94b6-4b86-9d46-0851392045d5" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **order count** column shows the total amount of orders a customer has placed.
{% endhint %}

***

### AOV

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FEF2zDmd7zUkxRwFjQ3Sv%2FScherm%C2%ADafbeelding%202025-02-25%20om%2016.38.26.png?alt=media&#x26;token=3016f66c-870d-420e-8d17-e379ec159e69" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **average order value** is the average amount of donations a donor has made.&#x20;

If someone has only made one donation their average will be the same value as their donation.
{% endhint %}

***

### Total order value

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2Fcdpby2zxOVKpUGa4FZt8%2FScherm%C2%ADafbeelding%202025-02-25%20om%2016.41.20.png?alt=media&#x26;token=ecf3d883-ac67-4c95-8ff2-405e140f86b0" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **total order value** is the total amount of money a donor has donated.&#x20;
{% endhint %}

***

### Language

<figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FJVIHYoZUndKX3yg0bOA3%2FScherm%C2%ADafbeelding%202025-02-25%20om%2016.41.58.png?alt=media&#x26;token=a433ff8c-cb80-48ba-98bf-b67d72e774d6" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The **language** column will tell you what primary language the customer is speaking.&#x20;
{% endhint %}

***

## Filters

<div align="left"><figure><img src="https://246234927-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkSyCQUyE0u7ya9ULaprd%2Fuploads%2FcrIrjT8U8qIswflbJhzR%2FScherm%C2%ADafbeelding%202025-02-13%20om%2013.39.45.png?alt=media&#x26;token=76cf8587-844a-489f-a5db-4ea2bd11c9bf" alt="" width="286"><figcaption></figcaption></figure></div>

{% hint style="info" %}
If you want to go a little deeper into the information you can **filter** the columns to display the information you are looking for. There ate three types of filters:

* **Saved filters** → You can filter the information and then save the filter you have made using multiple filters.&#x20;

1\) Select the filters (you can have multiple filters)

2\) Click on save filters&#x20;

3\) Now you can always use this filter whenever you want

* **Custom filters** →
  * The custom filters are made to filter "internally", meaning that they don't have their own column but the information will be filtered in the system.
* **Default filters** →
  * The default filters aren't "made" specifically for your company. These filters are more general then the custom ones.
    {% endhint %}