Reducing Churn from Skipped Orders
Many foodbox customers start skipping weekly orders before they cancel completely. Churned can identify patterns of skipping and automatically trigger actions to reduce churn.
Trigger:
User has skipped 2+ orders in the last 4 weeks
Action Flow Options:
Email with βYouβre Missing Out!β subject and personalized recipes
WhatsApp reminder with quick reorder link
Offer 10% discount on next box
Do nothing (control group)
NBA Logic:
Co-Pilot tests these actions on a sample group
Learns which one leads to reactivation or next order
Prioritizes the winning action for future users in this segment
KPIs to Track:
Box reorder rate within 7 days
Retention rate (next 2 months)
Offer redemption rate
Skip reduction
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