# Reducing Churn from Skipped Orders

**Trigger:**

User has skipped 2+ orders in the last 4 weeks

Action Flow Options:

Email with “You’re Missing Out!” subject and personalized recipes

WhatsApp reminder with quick reorder link

Offer 10% discount on next box

Do nothing (control group)

**NBA Logic:**

Co-Pilot tests these actions on a sample group

Learns which one leads to reactivation or next order

Prioritizes the winning action for future users in this segment

**KPIs to Track:**

Box reorder rate within 7 days

Retention rate (next 2 months)

Offer redemption rate

Skip reduction