> For the complete documentation index, see [llms.txt](https://docs.churned.io/churned-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.churned.io/churned-docs/co-pilot/use-cases/use-cases-library-co-pilot/foodboxes/reducing-churn-from-skipped-orders.md).

# Reducing Churn from Skipped Orders

**Trigger:**

User has skipped 2+ orders in the last 4 weeks

Action Flow Options:

Email with “You’re Missing Out!” subject and personalized recipes

WhatsApp reminder with quick reorder link

Offer 10% discount on next box

Do nothing (control group)

**NBA Logic:**

Co-Pilot tests these actions on a sample group

Learns which one leads to reactivation or next order

Prioritizes the winning action for future users in this segment

**KPIs to Track:**

Box reorder rate within 7 days

Retention rate (next 2 months)

Offer redemption rate

Skip reduction