Reducing Churn from Skipped Orders

Many foodbox customers start skipping weekly orders before they cancel completely. Churned can identify patterns of skipping and automatically trigger actions to reduce churn.

Trigger:

User has skipped 2+ orders in the last 4 weeks

Action Flow Options:

Email with “You’re Missing Out!” subject and personalized recipes

WhatsApp reminder with quick reorder link

Offer 10% discount on next box

Do nothing (control group)

NBA Logic:

Co-Pilot tests these actions on a sample group

Learns which one leads to reactivation or next order

Prioritizes the winning action for future users in this segment

KPIs to Track:

Box reorder rate within 7 days

Retention rate (next 2 months)

Offer redemption rate

Skip reduction