Win-back cancelled users

Trigger User cancelled their subscription in the past 7–30 days. Segment: "Recently Cancelled"

Action Flow Options Co-Pilot randomly selects and tracks the effectiveness of different actions:

• Email with a win-back offer (e.g. 20% off or “we miss you” message)

• WhatsApp message asking for quick feedback or offering help

• No-action control group (to track natural reactivations)

• Follow-up push (if app is installed) with a time-limited incentive

Co-Pilot Exploration Initially rotates actions randomly → learns which actions result in reactivations → prioritizes top-performing message/channel for future cancelled users.

Next-Best-Action Push Winning action is pushed to marketing or CRM platforms (e.g. Customer.io, Klaviyo, HubSpot) with:

• Dynamic content based on previous subscription type

• Send time optimization (based on past open/click behavior)

• Channel routing (e.g. WhatsApp for mobile-first users)

KPIs Tracked

• Reactivation rate (subscription resumed)

• Open/Click-through rate per channel

• Revenue generated from returned users

• Retention after reactivation

• Feedback submission rate (if survey is included)