Churned
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  • 📃RFV/RFM - Model
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On this page
  • Trend over time
  • Top 3 Risk Drivers
  • High & Low-Value Customers
  • Show Filters
  • Non & Engaged Customers
  • Per Risk Level

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  1. Churned Dashboard Help
  2. Dashboards

Technical Dashboard

PreviousCustomer SubscriptionNextImpact Dashboard

Last updated 1 month ago

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Trend over time

The trend over time graph will show you the rate over time based on the filter you choose. The graph is interactive, so just go over the graph with your mouse and you will be able yo see what the rate was in a certain month.

You can choose different filters to decide what data you want to display.

When the filter is said on, for example, churn rate/ARR you can use your mouse to go over the interactive graph and you will be able to see: the churn rate and the top 3 risk drivers (increasing/decreasing).

Top 3 Risk Drivers

With the risk drivers you will be able to see which actions are increase and decreasing your rate of churn.

Something to keep in mind with these risk drivers is that for some customers these risks could increase the risk of churn and for some it can decrease it.

High & Low-Value Customers

  • High-Value Customers ~ will show you the total number of valuable customers of the active customers in the selected segment.

  • Low-Value Customers ~ will show you the total number of less valuable customers of the active customers in the selected segment.

The number of customers within this group that has an ARR above the median ARR of the active customer base.

Show Filters

You can use the filter to add lines to the graph to get better insight on your data and how they correlate with each other.

1

How to add a line?

2

Choose a segment

You can choose more than 1 segment

3

Choose a subsegment

You can choose more than 1 subsegment

4

Add new line

Press the + Add new line button

Non & Engaged Customers

  • Engaged Customers ~ will show you the total number of engaged customers of the active customers in the selected segment. How engaged this segment is compared to the other active customer base.

  • Non-Engaged Customers ~ will show you the total number of non-engaged customers of the active customers in the selected segment. How non-engaged this segment is compared to the other active customer base.

Per Risk Level

This chart will show you the percentage of customers that are in each risk level.

If you click on one of the bars you will be redirected to an overview of which customers are currently in that risk level.

This metric is based on the

Engagement score
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