Users Page

SaaS companies can utilize the user page to get a better picture of their customers and the segments they are currently in.

Overview

The user page displays your customers with their segment symbol also showing when they used your product last and which company the customer is part of.

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User ID

The User ID stands for the name, email, customer id, etc of the customer used your product.

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Segment

The name of the segments are based on the RFM-Model:

• Champion ♥︎

• Loyalist ☻

• Potential Loyalist [☺︎]

• New ⊕

• Need Attention ‼

• At Risk ☹︎

• Hibernating ☾

• Lost ⊖

You can filter this information to find out which customers are, for example, champions or hibernating.

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Last Product Usage

Last Product Usage refers to the last time the customer has used your product, most of the time this will mean when they have last logged in to your service platform.

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Customer

The customer column will show you the company that the customer works at.

You can use the search button to find the company you want to look at so you can get the information you are looking for even quicker.

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Filters

There are a lot of possibilities with the filter button. We have divided it into:

• Custom filters → Filters that are made for the company

  • The custom filters are made to filter "internally", meaning that they don't have their own column but the information will be filtered in the system.

• Default filters → Standard filters that are standard in the user page

  • The default filters aren't "made" specifically for your company. These filters are more general then the custom ones.

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