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On this page
  • Structural
  • Non-structural
  • Segment
  • ID
  • Last Order At
  • Order count
  • ADV
  • Total order value

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  1. Churned Dashboard Help
  2. Dashboards
  3. Customer Page

Donors page

NGO's -> Structural and Non-structural

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Last updated 3 months ago

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Structural → donors that have a subscription with your NGO.

Non-structural → donors that have made single donations towards your NGO.

Structural


Non-structural

The Non-structural page is based on donors that have made individual donations.


Segment

The segment column puts the donors in a specific segment based on their RFM score.


ID

The ID column is used to display a donors id number or a different kind of number/name which links the information to them.


Last Order At

The last order column displays the date when the donor has last made a donation.


Order count

The order count column shows the total amount of donations a donor has made.


ADV

The average donation value is the average amount of donations a donor has made.

If someone has only made one donation their average will be the same value as their donation.


Total order value

The total order value (total donation value) is the total amount of money a donor has donated.


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