Reactivating Hibernating Users via Email or WhatsApp

🧾 One-Pager Template (per use case)

Title: Reactivating Hibernating Users via Email or WhatsApp

🟨 Trigger Users haven’t engaged (logged in, opened email, used product) in the last 45 days. Segment: "Hibernating".

🔀 Action Flow Options Co-Pilot randomly selects and tracks the effectiveness of different actions:

  • Email with a reactivation incentive (e.g. discount or reminder of benefits)

  • WhatsApp message offering a quick survey or support touchpoint

  • Wait step with no action (control group)

  • Push notification (if app installed)

🧠 Co-Pilot Exploration Initially rotates actions randomly → learns which actions lead to higher reactivation or prevent churn → prioritizes top-performing action for future users.

📤 Next-Best-Action Push Winning action is pushed to CRM or marketing tool (e.g. Customer.io, Klaviyo, HubSpot) with:

  • Personalized content (based on segment or RFV score)

  • Time of day optimization (based on user past engagement)

  • Channel preference routing (email vs WhatsApp)

📊 KPIs Tracked

  • Reactivation rate (re-engagement within 7 days)

  • Open/Click-through rate per channel

  • Conversion or purchase post-reactivation

  • Long-term retention lift

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