Donors page

The Non-structural page is based on donors that have made individual donations.

The segment column puts the donors in a specific segment based on their RFM score.

The ID column is used to display a donors id number or a different kind of number/name which links the information to them.

The last order column displays the date when the donor has last made a donation.

The order count column shows the total amount of donations a donor has made.

The average donation value is the average amount of donations a donor has made.

If someone has only made one donation their average will be the same value as their donation.

The total order value (total donation value) is the total amount of money a donor has donated.