Customer Subscription

The one-offs page is based on customers that have made single orders.

The segment column puts the customer in a specific segment based on their RFM score.

The ID column is used to display a customers id number or a different kind of number/name which links the information to them.

The last order column displays the date when the customer placed their last order.

The order count column shows the total amount of orders a customer has placed.

The average order value is the average amount of donations a donor has made.

If someone has only made one donation their average will be the same value as their donation.

The total order value is the total amount of money a donor has donated.

The language column will tell you what primary language the customer is speaking.

If you want to go a little deeper into the information you can filter the columns to display the information you are looking for. There ate three types of filters:

• Saved filters → You can filter the information and then save the filter you have made using multiple filters.

1) Select the filters (you can have multiple filters)

2) Click on save filters

3) Now you can always use this filter whenever you want

• Custom filters →

  • The custom filters are made to filter "internally", meaning that they don't have their own column but the information will be filtered in the system.

• Default filters →

  • The default filters aren't "made" specifically for your company. These filters are more general then the custom ones.