> For the complete documentation index, see [llms.txt](https://docs.churned.io/churned-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.churned.io/churned-docs/models/audience-clustering-model.md).

# Audience clustering model

The model that proposes ready-made audiences with a category and a recommended action

## What it predicts

Which customers belong together for treatment. Instead of one score per customer, the output is a set of named **audiences** such as *Sleepers*, *Unhealthy Key Accounts* or *High Reactivation Potentials*, each with a category (Retention, Reactivation, Upsell, Engagement), a size and a recommended action.

## Data it needs

The outputs of the other models plus your customer data: health level and risk change from the [health scoring model](/churned-docs/models/health-scoring-model.md), RFM or RFV segment, [reactivation level](/churned-docs/models/reactivation-model.md), engagement score, ARR or lifetime value, tenure and lifecycle stage, and custom properties such as plan or tier.

## How it works

Customers are grouped along the dimensions that matter for action: how at risk they are, how valuable they are, how engaged they are and where they are in their lifecycle. Groups that share a clear opportunity are proposed as audiences and ranked by the value at stake. The proposed conditions are visible and editable: an audience is a saved filter you can tighten, widen or copy.

## How often it runs

Audience membership is recalculated daily from the latest scores, so an audience is always current when a workflow reads it.

## How to read the output

Start with the highest-ranked audiences on the [Audiences](/churned-docs/build-audiences/audiences.md) page. Click the customer count to see who is in it and the eye icon to see the conditions. Attach or create a workflow from the same row. See [Build audiences](/churned-docs/build-audiences.md) for the vertical defaults.

## Where it surfaces

The Audiences page, workflow triggers (entered or left an audience) and the Impact Dashboard filters.