# Churned

## Churned docs

- [Getting started with Churned](https://docs.churned.io/churned-docs/getting-started-with-churned.md): Start here if you're a new Churned user! We'll advise you on the set-up of your Account
- [Welcome to Churned!](https://docs.churned.io/churned-docs/getting-started-with-churned/welcome-to-churned.md): Welcome! We’ll guide you step by step to get started with Churned — with your CSM by your side. Let’s go!
- [Start with Churned](https://docs.churned.io/churned-docs/getting-started-with-churned/start-with-churned.md): To give you a little insight of how the onboarding process goes here is a little overview of what steps you will be taking:
- [The Churned journey](https://docs.churned.io/churned-docs/getting-started-with-churned/the-churned-journey.md): The five steps every Churned customer follows, and where to find each in the docs
- [Roles and permissions](https://docs.churned.io/churned-docs/getting-started-with-churned/roles-and-permissions.md): Everything you need to know about Roles & Permissions in Churned.
- [Add-ons](https://docs.churned.io/churned-docs/getting-started-with-churned/add-ons.md)
- [Security](https://docs.churned.io/churned-docs/getting-started-with-churned/security.md)
- [Two-Factor Authentication (2FA)](https://docs.churned.io/churned-docs/getting-started-with-churned/security/two-factor-authentication-2fa.md): Add a second layer of security to your Churned profile by setting up Two-Factor Authentication
- [GDPR compliance](https://docs.churned.io/churned-docs/getting-started-with-churned/security/gdpr-compliance.md): At Churned, we firmly believe in the sanctity of data privacy. We are committed to adhering to the standards set by the General Data Protection Regulation (GDPR) as a data processor and controller.
- [Connect your data](https://docs.churned.io/churned-docs/integrations.md): Connect the systems that hold your customer, subscription, payment, support and engagement data
- [CRM and sales](https://docs.churned.io/churned-docs/integrations/crm-and-sales.md): CRM and sales systems that deliver accounts, contacts, deals and account-manager activity
- [Hubspot](https://docs.churned.io/churned-docs/integrations/crm-and-sales/hubspot.md): HubSpot is a cloud-based platform that provides integrated tools for marketing, sales, and customer service. It helps businesses optimize operations and improve customer engagement.
- [Salesforce](https://docs.churned.io/churned-docs/integrations/crm-and-sales/salesforce.md): Salesforce is a cloud-based software company that provides CRM service and a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
- [Pipedrive](https://docs.churned.io/churned-docs/integrations/crm-and-sales/pipedrive.md): Churned integrates with Pipedrive to sync contact and deal data, enabling churn risk analysis based on sales activity.
- [Dynamics365](https://docs.churned.io/churned-docs/integrations/crm-and-sales/dynamics365.md): Microsoft Dynamics 365 is a suite of business applications that help manage customer relationships, sales, marketing, and operations.
- [Zoho](https://docs.churned.io/churned-docs/integrations/crm-and-sales/zoho.md): Zoho is a cloud-based suite of business applications, offering tools for CRM, project management, invoicing, email marketing, and human resources to enhance productivity and collaboration.
- [Teamleader](https://docs.churned.io/churned-docs/integrations/crm-and-sales/teamleader.md): Churned integrates with Teamleader to import customer, deal, and activity data to improve churn insights and automation.
- [Planhat](https://docs.churned.io/churned-docs/integrations/crm-and-sales/planhat.md)
- [Gong](https://docs.churned.io/churned-docs/integrations/crm-and-sales/gong.md): Gong is a revenue intelligence platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver insights that help drive business growth. It provides sales teams
- [Exact online](https://docs.churned.io/churned-docs/integrations/crm-and-sales/exact-online.md): Exact Online is an ERP and accounting software used by businesses for finance, HR, and logistics management.
- [Marketing automation](https://docs.churned.io/churned-docs/integrations/marketing-automation.md): Email and marketing automation platforms that deliver campaign engagement and receive audiences and next best actions
- [Klaviyo](https://docs.churned.io/churned-docs/integrations/marketing-automation/klaviyo.md): Klaviyo is an email marketing platform for e-commerce, offering tools for personalized campaigns and customer data analytics.
- [Mailchimp](https://docs.churned.io/churned-docs/integrations/marketing-automation/mailchimp.md): Mailchimp is a marketing platform that offers email services, automated campaigns, and data analytics to help businesses connect with customers.
- [Brevo](https://docs.churned.io/churned-docs/integrations/marketing-automation/brevo.md): Brevo (formerly Sendinblue) is an all-in-one marketing platform for email, SMS, automation, and CRM.
- [ActiveCampaign](https://docs.churned.io/churned-docs/integrations/marketing-automation/activecampaign.md): ActiveCampaign is an email marketing and automation platform. It offers tools for email campaigns, marketing automation, and CRM.
- [Customer.io](https://docs.churned.io/churned-docs/integrations/marketing-automation/customer.io.md): Customer.io is a powerful marketing automation platform that enables businesses to send targeted messages based on user behavior and data.
- [Copernica](https://docs.churned.io/churned-docs/integrations/marketing-automation/copernica.md): Copernica is a powerful marketing automation platform that enables businesses to create targeted email campaigns, manage customer data, and automate communication workflows.
- [Deployteq](https://docs.churned.io/churned-docs/integrations/marketing-automation/deployteq.md): Deployteq is a marketing automation platform that enables businesses to create, manage, and analyze customer engagement campaigns.
- [Maileon](https://docs.churned.io/churned-docs/integrations/marketing-automation/maileon.md): Churned integrates with Maileon to sync contacts, events, and campaign data, helping you personalize outreach and better understand engagement behavior.
- [MailerLite](https://docs.churned.io/churned-docs/integrations/marketing-automation/mailerlite.md): Churned integrates with MailerLite to sync subscriber and campaign data, enabling better customer targeting and engagement analysis.
- [Omnisend](https://docs.churned.io/churned-docs/integrations/marketing-automation/omnisend.md): Churned integrates with Omnisend to sync contacts, campaign activity, and automation data, allowing for more precise churn predictions and segmentation.
- [Selligent](https://docs.churned.io/churned-docs/integrations/marketing-automation/selligent.md): Churned integrates with Selligent to sync user engagement, campaign performance, and behavioral data.
- [Squeezly](https://docs.churned.io/churned-docs/integrations/marketing-automation/squeezly.md): Churned integrates with Squeezly to sync user data, segments, and event activity, enhancing churn modeling and personalized engagement.
- [Pardot](https://docs.churned.io/churned-docs/integrations/marketing-automation/pardot.md): Churned integrates with Pardot to sync prospect data and engagement activity, allowing better segmentation and churn analysis.
- [Tweakwise](https://docs.churned.io/churned-docs/integrations/marketing-automation/tweakwise.md): Churned integrates with Tweakwise to import catalog behavior, user interactions, and preference data for use in churn prediction models.
- [Support and feedback](https://docs.churned.io/churned-docs/integrations/support-and-feedback.md): Support, ticketing and feedback tools that deliver contact moments and their sentiment
- [Zendesk](https://docs.churned.io/churned-docs/integrations/support-and-feedback/zendesk.md): Zendesk is a customer service platform for managing support tickets and customer interactions. It offers tools for ticketing, chat, and call center management.
- [Intercom](https://docs.churned.io/churned-docs/integrations/support-and-feedback/intercom.md): Intercom is a customer messaging platform offering live chat, email, bots, and in-app messages for support, sales, and marketing teams to engage users and improve customer experiences.
- [Fresh desk](https://docs.churned.io/churned-docs/integrations/support-and-feedback/fresh-desk.md): Freshdesk is a cloud-based customer support platform that helps businesses manage customer queries, support tickets, and automation.
- [Gorgias](https://docs.churned.io/churned-docs/integrations/support-and-feedback/gorgias.md): Churned integrates with Gorgias to import support tickets data, improving churn forecasting and audience segmentation.
- [Delighted](https://docs.churned.io/churned-docs/integrations/support-and-feedback/delighted.md): Delighted is a customer feedback and survey platform that helps businesses collect Net Promoter Score (NPS), CSAT, and other customer satisfaction metrics.
- [Jira](https://docs.churned.io/churned-docs/integrations/support-and-feedback/jira.md): Churned integrates with Jira to sync ticket data and user activity, allowing for enhanced customer journey mapping and churn risk analysis.
- [Slack](https://docs.churned.io/churned-docs/integrations/support-and-feedback/slack.md): Churned integrates with Slack to send alerts, reports, and notifications directly to your channels based on customer behavior and churn signals.
- [Billing and commerce](https://docs.churned.io/churned-docs/integrations/billing-and-commerce.md): Billing, subscription management and commerce platforms that deliver subscriptions, orders and payments
- [Stripe](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/stripe.md): Stripe is a payment platform that handles online payments and subscriptions. Integrating it with Churned helps improve churn prediction using payment and subscription data.
- [Chargebee](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/chargebee.md): Chargebee is a subscription management and recurring billing platform that helps businesses automate billing, revenue operations, and customer lifecycle management.
- [Shopify](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/shopify.md): Churned integrates with Shopify to sync customer data, orders, and product interactions for better churn prediction and lifecycle automation.
- [WooCommerce](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/woocommerce.md): Churned integrates with WooCommerce to sync customer profiles, order history, and product interaction data for better segmentation and churn analysis.
- [Lightspeed](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/lightspeed.md)
- [Firmhouse](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/firmhouse.md): Churned integrates with Firmhouse to sync subscription data, customers, orders, and lifecycle events. This enables more accurate churn prediction and advanced lifecycle automation for subscription-bas
- [Younium](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/younium.md): Churned integrates with Younium to pull subscription details, billing events, and customer account data for lifecycle analytics and churn prediction.
- [Piano](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/piano.md): Churned integrates with Piano to import customer data, subscription status, and behavioral events, improving churn forecasting and audience segmentation.
- [iRaiser](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/iraiser.md)
- [MontoPacking](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/montopacking.md): Churned integrates with Montapacking to sync order data and delivery status, enabling improved customer journey tracking and churn analysis.
- [Gridhub](https://docs.churned.io/churned-docs/integrations/billing-and-commerce/gridhub.md): GridHub is a data sync platform that unifies tools across marketing, sales, and customer success to streamline operations and centralize customer data.
- [Data platforms and analytics](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics.md): Data warehouses, databases, customer data platforms and analytics tools
- [BigQuery](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/bigquery.md): BigQuery is a serverless data warehouse from Google Cloud that allows fast, SQL-based analysis across large datasets, supporting real-time insights and integration with Google services.
- [Snowflake](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/snowflake.md): Churned integrates with Snowflake to directly query customer and event data for advanced segmentation and churn modeling.
- [Databricks](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/databricks.md): Databricks is a unified analytics platform designed for data engineering, data science, and machine learning, offering collaborative workspaces & interactive notebooks to derive insights efficiently.
- [Athena](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/athena.md): AWS Athena is an interactive query service that allows you to analyze data in Amazon S3 using standard SQL.
- [athena JDBC](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/athena-jdbc.md): AWS Athena JDBC allows you to connect to Amazon Athena using the JDBC driver, enabling seamless querying of data stored in Amazon S3.
- [Azure table](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/azure-table.md): AWS Athena JDBC enables SQL queries on Amazon S3 data via JDBC-compatible BI tools and applications.
- [Azurecosmosdb](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/azurecosmosdb.md): Azure Cosmos DB is a globally distributed, multi-model database offering high availability, low latency, and scalability.
- [MongoDB](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/mongodb.md): Churned integrates with MongoDB to pull customer data, events, and metadata directly from your database, enabling real-time churn prediction and analysis.
- [Mssql](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/mssql.md)
- [SQL](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/sql.md): Churned integrates with SQL databases to pull customer, event, and transaction data for real-time analysis and segmentation.
- [MetaBase](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/metabase.md): Churned integrates with Metabase to pull dashboards and queries, helping enrich customer analysis with key metrics and behavior patterns.
- [Mixpanel](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/mixpanel.md): Mixpanel is an analytics platform for tracking and analyzing user interactions with products and provides insights for data-driven decisions.
- [Google analytics](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/google-analytics.md): Google Analytics is a web analytics tool by Google that tracks website traffic and user behavior, offering insights to optimize marketing strategies and website performance.
- [Segment](https://docs.churned.io/churned-docs/integrations/data-platforms-and-analytics/segment.md): Segment is a well-known customer data platform, owned by Twilio. Thousands of companies have installed Segment to route web and platform data to mainly ecosystem marketing tools.
- [Understand health](https://docs.churned.io/churned-docs/metrics-and-definitions.md): Read the health of your customer base and understand why it moves
- [Home Dashboard](https://docs.churned.io/churned-docs/metrics-and-definitions/home-dashboard.md)
- [Subscriptions](https://docs.churned.io/churned-docs/metrics-and-definitions/home-dashboard/subscriptions.md): The home page for subscriptions is divided in two parts: Subscriptions and One-offs.
- [NGO's](https://docs.churned.io/churned-docs/metrics-and-definitions/home-dashboard/ngos.md): The home dashboard for NGO's has two parts, structural and non-structural.
- [Customer Page](https://docs.churned.io/churned-docs/metrics-and-definitions/customer-page.md): On the Customer Page you will be able to see the health of customers and analyse the factors that have impact on customers health scores.
- [Donors page](https://docs.churned.io/churned-docs/metrics-and-definitions/customer-page/donors-page.md): NGO's -> Structural and Non-structural
- [Customer Subscription](https://docs.churned.io/churned-docs/metrics-and-definitions/customer-page/customer-subscription.md)
- [Segments Page](https://docs.churned.io/churned-docs/metrics-and-definitions/segments-page.md): The segment page represents the different segments that you have in the RFM-Model.
- [Users Page](https://docs.churned.io/churned-docs/metrics-and-definitions/segments-page/users-page.md): SaaS companies can utilize the user page to get a better picture of their customers and the segments they are currently in.
- [CSM Page](https://docs.churned.io/churned-docs/metrics-and-definitions/csm-page.md): The CSM page is available for SaaS companies.
- [Technical Dashboard](https://docs.churned.io/churned-docs/metrics-and-definitions/technical-dashboard.md)
- [Model insight](https://docs.churned.io/churned-docs/metrics-and-definitions/model-insight.md)
- [Metrics](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics.md): One definition per metric, valid for every dashboard type
- [Subscription KPIs](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/subscription-kpis.md): The KPI tiles of the home dashboard for subscription-based customers
- [Health, risk and engagement scores](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/health-risk-and-engagement-scores.md): The AI-driven scores Churned computes for every active customer, every day
- [Segment analysis and cohorts](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/segment-analysis-and-cohorts.md): Metrics shown when you compare segments on the technical dashboard, plus cohort plots
- [RFM model and one-off metrics](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/rfm-model-and-one-off-metrics.md): Segmentation and KPIs for customers without a subscription, such as one-off buyers, users and donors
- [Customer Success for SaaS](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/customer-success-for-saas.md): Which metrics a B2B SaaS dashboard shows and what the words mean
- [Customer Success for non-subscription](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/customer-success-for-non-subscription.md): Which metrics an e-commerce (non-subscription) dashboard shows and what the words mean
- [Customer Success for NGOs](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/customer-success-for-ngos.md): Which metrics an NGO dashboard shows for structural and non-structural donors, and what the words mean
- [NGO Resources](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/customer-success-for-ngos/ngo-resources.md)
- [Customer Success for B2C](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/customer-success-for-b2c.md): Which metrics a B2C subscription dashboard shows and what the words mean
- [FAQ](https://docs.churned.io/churned-docs/metrics-and-definitions/metrics/faq.md)
- [Definitions](https://docs.churned.io/churned-docs/metrics-and-definitions/definitions.md)
- [RFV-Model Segment - Best Practices](https://docs.churned.io/churned-docs/metrics-and-definitions/rfv-model-segment-best-practices.md): Here you can find the best practices for the use of our RFV-model for ou
- [RFM-Model](https://docs.churned.io/churned-docs/metrics-and-definitions/rfv-model-segment-best-practices/rfm-model.md)
- [B2B SaaS](https://docs.churned.io/churned-docs/metrics-and-definitions/rfv-model-segment-best-practices/b2b-saas.md): Here are some ideas that you could use to retain you customers and you can prevent them to churn. These are some suggestions that you could use when you have a B2B Saas company;
- [B2C Digital Subscription](https://docs.churned.io/churned-docs/metrics-and-definitions/rfv-model-segment-best-practices/b2c-digital-subscription.md): Here are some ideas that you could use to retain you customers and you can prevent them to churn. These are some suggestions that you could use when you have a B2C subscription company;
- [NGO's](https://docs.churned.io/churned-docs/metrics-and-definitions/rfv-model-segment-best-practices/ngos.md): Here are some ideas that you could use to retain you customers and you can prevent them to churn. These are some suggestions that you could use when you are a NGO;
- [Build audiences](https://docs.churned.io/churned-docs/build-audiences.md): Turn health levels and segments into groups of customers that need the same treatment
- [Audiences](https://docs.churned.io/churned-docs/build-audiences/audiences.md): Segments of customers your churn-prevention workflows act on
- [Automate with workflows](https://docs.churned.io/churned-docs/automate-with-workflows.md): Decide what happens when a customer enters an audience or their health changes, and push it to your tools
- [Workflow builder](https://docs.churned.io/churned-docs/automate-with-workflows/workflow-builder.md): Great retention isn’t just about knowing what to do, it’s about doing it fast, at scale, and without bottlenecks.  That’s exactly what the Workflow Builder enables.
- [Task](https://docs.churned.io/churned-docs/automate-with-workflows/task.md)
- [Open Task](https://docs.churned.io/churned-docs/automate-with-workflows/task/open-task.md)
- [Task Rules](https://docs.churned.io/churned-docs/automate-with-workflows/task/task-rules.md)
- [Optimise with Co-pilot](https://docs.churned.io/churned-docs/co-pilot.md): Co-Pilot is our proprietary AI engine that automatically predicts and applies the best retention, upsell, and engagement strategies for each unique customer profile.
- [How to setup the Co-Pilot](https://docs.churned.io/churned-docs/co-pilot/how-to-setup-the-co-pilot.md): Step by step description on how to set-up the CoPilots. Important is to first create the Co-pilot campaign to set it up for the right functionality.
- [Use cases library (Co-pilot)](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot.md)
- [Where co-pilot brings most value](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/where-co-pilot-brings-most-value.md): Churned’s Co-Pilot is an AI assistant that helps you target the right users with the right actions—automatically, without manual effort.
- [Use case template](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/use-case-template.md): Each use case has its own dedicated one-pager, structured like this:
- [Templates](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/templates.md): Co-Pilot helps you automatically re-engage inactive users through a combination of smart segmentation, multichannel experimentation, and next-best-action learning.
- [Publishers](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/publishers.md): Here is an overview of all use cases:
- [Reactivating Hibernating Users via Email or WhatsApp](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/publishers/reactivating-hibernating-users-via-email-or-whatsapp.md): Table, based on reactivations, engagement  and etc, add examples of use cases and add the link of the use case page.
- [Re-engaging Email Inactives](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/publishers/re-engaging-email-inactives.md)
- [Welcome Journey for New Subscribers](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/publishers/welcome-journey-for-new-subscribers.md)
- [Foodboxes](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/foodboxes.md)
- [Reducing Churn from Skipped Orders](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/foodboxes/reducing-churn-from-skipped-orders.md): Many foodbox customers start skipping weekly orders before they cancel completely. Churned can identify patterns of skipping and automatically trigger actions to reduce churn.
- [Win-Back Campaign for Cancelled Customers](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/foodboxes/win-back-campaign-for-cancelled-customers.md)
- [Feedback Loop After First Box](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/foodboxes/feedback-loop-after-first-box.md)
- [B2B SaaS](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/b2b-saas.md)
- [Driving Activation of New Business Accounts](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/b2b-saas/driving-activation-of-new-business-accounts.md)
- [Re-engaging Inactive Business Accounts](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/b2b-saas/re-engaging-inactive-business-accounts.md)
- [Expanding Within Existing Business Accounts](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/b2b-saas/expanding-within-existing-business-accounts.md)
- [Energy companies](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/energy-companies.md)
- [Reactivating Disengaged Energy Customers](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/energy-companies/reactivating-disengaged-energy-customers.md)
- [Preventing Churn After Contract Renewal Period](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/energy-companies/preventing-churn-after-contract-renewal-period.md)
- [Upselling Green Energy or Add-Ons](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/energy-companies/upselling-green-energy-or-add-ons.md)
- [Product subscriptions](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/product-subscriptions.md)
- [Preventing churn after delivery](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/product-subscriptions/preventing-churn-after-delivery.md)
- [Win-back cancelled users](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/product-subscriptions/win-back-cancelled-users.md)
- [Upselling loyal subscribers](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/product-subscriptions/upselling-loyal-subscribers.md)
- [Non-profit organizations](https://docs.churned.io/churned-docs/co-pilot/use-cases-library-co-pilot/non-profit-organizations.md): Co-pilot use cases for NGOs with structural and non-structural donors
- [Best Practices for Managing B2B SaaS Customers with Churned](https://docs.churned.io/churned-docs/co-pilot/best-practices-for-managing-b2b-saas-customers-with-churned.md): How to use RFV segments, health scores & automations to prevent churn
- [Measure impact](https://docs.churned.io/churned-docs/measure-impact.md): See churn, health and revenue move per audience, per test and per Co-pilot
- [Impact Dashboard](https://docs.churned.io/churned-docs/measure-impact/impact-dashboard.md)
- [A/B Testing](https://docs.churned.io/churned-docs/measure-impact/a-b-testing.md)
- [How A/B tests train the next best action](https://docs.churned.io/churned-docs/measure-impact/how-a-b-tests-train-the-next-best-action.md): How A/B Testing Trains Our Machine Learning Model to Recommend the Next Best Action
- [Churn prediction goals: it’s not about accuracy, it’s about impact](https://docs.churned.io/churned-docs/measure-impact/churn-prediction-goals-its-not-about-accuracy-its-about-impact.md)
- [Models](https://docs.churned.io/churned-docs/models.md): The seven models behind Churned, what each predicts, what it needs and where it surfaces
- [Health scoring model](https://docs.churned.io/churned-docs/models/health-scoring-model.md): The model behind the health score, risk score, health levels and risk drivers
- [RFM model](https://docs.churned.io/churned-docs/models/rfm-model.md): Segmentation of one-off buyers and donors by recency, frequency and monetary value
- [RFV model](https://docs.churned.io/churned-docs/models/rfv-model.md): Segmentation of users by recency, frequency and volume of product usage
- [Audience clustering model](https://docs.churned.io/churned-docs/models/audience-clustering-model.md): The model that proposes ready-made audiences with a category and a recommended action
- [Sentiment model](https://docs.churned.io/churned-docs/models/sentiment-model.md): NLP that scores the sentiment of contact moments and feeds it into health and impact
- [Co-pilot model](https://docs.churned.io/churned-docs/models/co-pilot-model.md): The next-best-action model that picks the action per customer and learns from the outcome
- [Reactivation model](https://docs.churned.io/churned-docs/models/reactivation-model.md): The probability that a churned customer comes back, used to target win-back efforts
- [Product and feature updates](https://docs.churned.io/churned-docs/product-and-feature-updates.md)
- [Product roadmap](https://docs.churned.io/churned-docs/product-and-feature-updates/product-roadmap.md): Check the product roadmap for the Churned Dashboard
- [Release notes](https://docs.churned.io/churned-docs/product-and-feature-updates/release-notes.md): Check the release notes for the Churned Dashboard