Braze

Braze is a customer engagement platform for creating cross-channel campaigns and journeys.

Churned integrates with Braze as a destination for customer attributes, events, and messaging actions. This lets you use Churned’s predictions and Co-pilot decisions in your Braze campaigns and Canvases.

How to connect Braze to Churned

1. Log in to Churned and go to Integrations.

2. Click New Integration and select Braze.

3. Enter your API Key and REST Endpoint.

Required credentials

• API Key: A Braze REST API key with the permissions listed below.

• REST Endpoint: The endpoint for your Braze instance, such as https://rest.fra-01.braze.eu.

How to find your API key and REST endpoint

1. In Braze, go to Settings → APIs and Identifiers → API Keys.

2. Select Create API Key and give the key a recognizable name, such as “Churned integration”.

3. Enable these permissions:

   • users.track — update customer attributes and record events.

   • users.export.ids — look up customer profiles by identifier.

   • campaigns.trigger.send — trigger Braze campaigns.

   • canvas.trigger.send — trigger Braze Canvases.

4. Create the key and copy it into the API Key field in Churned.

5. Copy the REST Endpoint shown in Braze and paste it into the corresponding field in Churned. Use the REST endpoint for the same Braze workspace as your API key.

Keep your REST API key private. A Braze SDK key will not work for this connection.

Final steps

1. Click Save in Churned.

2. Check that the integration shows as Activated.

3. Coordinate with the Churned team to confirm the customer identifier and set up the attributes, events, or messaging actions you want to use.

Helpful links

• Braze API keys and permissions

• Finding your Braze REST endpoint